PPC training in bangalore Bangalore

Formerly known as Google AdWords Express and Google AdWords, Google Ads offer online advertising solutions to business for the promotion of their products and services on YouTube, Google Search, and other websites over the web. By means of Google Ads, one can easily choose how, where, when, and who the ads will be targeted. Whether you want to multiply your website visits, or you just want to generate leads, you can get everything cost-effectively. With a personalized option available, one can easily customize the target audience, budget, and during of the ads that appear on that particular channel. PPC or pay per click another popular yet effective method of Google ads where you as a marketer only need to pay when the visitors click on that particular ads. This helps you achieve your organizational goals faster while savings exponentially on your budget. We offer the PPC training in Bhubaneswar and we have been training a lot of students on how to understand PPC and details regarding it.

Basically, there are eight types of PPC Ads that prove to be the most effective.

Search Ads: These are very common types of ads that appear on the top and bottom of the organic search results. To be more specific, these ads are tagged with the words “Ad.” These ads only comprise text content, but no visual. Long-tail keywords are the best suit for this genre of the ad.

Display ads: Another type of PPC ad that appears not directly on Google search results but on the partner website of Google. These ads have a perfect combination of text and images. To target a specific type of audience, these ads can be used by marketers.

Social Ads: Generally appears on social media platforms, social ads are a very popular type of paid ads that can help target social media users. Here are the social media platforms that can be chosen for these ads.

• Instagram
• Facebook
• Pinterest
• Twitter
• LinkedIn

Most of the companies use these social media ads as this campaign can be run based on

• Behaviors
• Location
• Interests
• Demographics
• Education

Remarketing Ads: In order to reengage the existing clients, remarketing ads are used. Sometimes, many people will visit your website, but a few will be converted. This is really disheartening for marketers. And that is when you need to think of retargeting your audience through these special types of PPC campaigns. As ,we offer the best PPC courses in Bhubaneswar , we have experienced trainers who will teach you everything with ppc and get an indepth knowledge about it.

Google Shopping: Appeared in a carousel form this is a kind of paid advertising that any business can use to help the audience find relevant products. Through these ads, one can see the price of the products and their pictures before clicking on the particular website for real. You are able to run this campaign more precisely based on

• Campaign name
• Bid amount
• Inventory filter
• Devices (mobile, computer)
• Country of sale
• Daily budget
• Location

Instream ads: Before starting a YouTube video or in the middle of the Video this type of ads appears. Some are non-skippable while others are full-screen or appear as small sidebar ads this is one of the highly popular PPC campaigns that many use. Considering the number of YouTube users, this has become one of the highly effective paid ads so far.

Local Service ads: If you have a business that falls under the following category, then you can run this paid campaign and reap the benefits of this unique PPC campaign.

• Plumbers
• Electricians
• HVAC companies
• Garage door companies
• Locksmiths

Gmail sponsored promotions: Appeared at the top of audiences’ mailbox, this is a kind of paid campaign that helps generate leads right in the inbox. Looks just like another email; an “ad” tag is attached to every email. As we are the leading PPC institute in Bhubaneswar we will help you understand all the ins and outs about this topic and help you to get an overall knowledge about it.